https://www.apid.ca/what-we-do daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632412905457-HIJPTLXNEAUL8UQ6SDSP/6.png What we do Custom ideation https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/0f82b0b9-24e4-40f4-ac3e-07e6937d6187/Untitled+design+%287%29.png What we do Writing and editing https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632413006262-3TYALIM1TGHR04GKXS40/2.png What we do Books https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632413037308-50NS2FB56KXEB7WO2CMX/1.png What we do Special projects https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632412761221-TM4Q03AK94CXEGMUD5AV/3.png What we do Ghostwriting https://www.apid.ca/home daily 1.0 2025-09-02 https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632403247877-2RD1G8Z4ZFL2O1HQL4AH/1.png Home https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/6eb5bbbb-c18f-4214-b04e-3ef2e1df62a6/Keyboard.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632403487632-38GEUMM139K28YFG4NEY/2.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632403570338-8OQ5XWJRFCCCQJ2IN3U2/3.png Home https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632403799177-6E18VTXS2SJLZBP9XKHQ/6.png Home https://www.apid.ca/who-we-are daily 0.75 2025-08-29 https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1631555535674-JLZFR9MEXAZ8E71J5BH8/Deborah_Apid.jpg Who we are https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1bc3e9c3-0ca7-4c27-907e-94e4ba788d4d/Deborah_Gene-2426.jpg Who we are https://www.apid.ca/contact-us daily 0.75 2021-09-23 https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1631806401648-KZ2N795XAFWGUB6QIIJW/IMG_2573.jpg Contact us - General: hello@apid.ca Deborah Aarts: deborah@apid.ca Gene Shannon: gene@apid.ca Shoot us a note and we’ll reply as soon as we are able. Thank you! https://www.apid.ca/deborahs-work daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/a1406cd8-6fec-4d20-afce-4723a26d1397/ROBm+Equifruit.png Deborah's work - From time to time, I get the opportunity to tell the stories of interesting people doing interesting things. Longform (or long-ish form) features and profiles are some of my favourite things to write—especially when the subjects are working to make the world a better place. A few examples: A profile of MDA Space CEO Mike Greenley and his efforts to take a venerable Canadian corporation to infinity and beyond [ Report on Business Magazine] An examination of entrepreneurial businesses consciously choosing a slower and more sustainable growth paths [Report on Business Magazine] A a National Magazine Award-winning profile of Jack.org founder Eric Windeler’s efforts to turn personal tragedy into a national charity devoted to improving youth mental health [Smith Magazine] A profile of soccer star Diana Matheson’s efforts to bring a professional women’s league to Canada [Smith Magazine] A tour of a Bay Street law office built for hybrid work [Precedent Magazine] An a-peel-ing () deep-dive into Equifruit, a small Montreal importer working to bring Fairtrade bananas to the masses [Report on Business Magazine] An alumni profile of Kristi Herold, the indefatigable entrepreneur who has made the business of play her life’s work [Smith Magazine] https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/b6177348-1af2-4b98-a1a6-76b56ee76045/Innovation+at+Work.png Deborah's work - At the risk of revealing the school-loving overachiever in me: I believe learning ought to be fun! In crafting “how-to” content, I strive to wrap useful and relevant takeaways in engaging and entertaining storytelling. Below are some of my favourite pieces of service journalism. Examples: Team Canada athletes on how to harness pressure [Smith Business Insight] How to approach your dream mentor [Smith Business Insight] Innovation at work: How to create cultures of creative problem-solving [The Logic] The winning products that are propelling some of Canada’s top growing companies [Report on Business Magazine] Put away the olive oil. This cooking oil is better and cheaper [Chatelaine] https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632765738057-6RGYOD56JHUQ6OGYSOGB/ROB+mag+October+2021.png Deborah's work - I love a good opinion, and have many of them. Whenever I’m asked to share an argument, I aim to research my case well, present it rationally, and articulate it with style. Life is too short for bad takes! Examples: How much emotional support can (and should) a boss offer employees? [Report on Business Magazine] Too fast, too furious: Growing isn’t always the same as thriving [Report on Business Magazine] Glad you asked: Why your justification for the pay gap is bunk [Maclean’s] Why Roll Up the Rim to Win is the true test of my eco resolve [Chatelaine] https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/72ba8ee0-ae0f-4e5c-916a-34847c53dc3b/New+Innovators+2022.png Deborah's work - As an editor, I plan and polish articles that inform and delight, with clear structure, accessible presentation and diverse voices. I’ve worked with some of the best writers in Canada, and I love designing content packages with many different elements—and many different access points—united by a common theme. Examples: Women Lead Here 2024: Why so many women are quitting senior roles—and what to do about it [Report on Business Magazine] Women Lead Here 2023: A snapshot of executive gender diversity in Canada—and ideas for how to improve it [Report on Business Magazine] (My work on this earned a silver SABEW Canada Best in Business award.) The New Innovators 2022: A new ranking of 50 boundary-busting businesses [Canadian Business] https://images.squarespace-cdn.com/content/v1/613a3853d1d0c75b0d3e7fe0/1632767822794-MED846ENWIZW61HG7BO6/ROB+magazines.jpg Deborah's work - As my unique media career trajectory might indicate, I thrive working on projects and programs that don’t fit neatly into a single category. Below are a few examples of multifaceted initiatives I’ve helped develop, build and manage, working with teams of smart people to deliver unique and effective content. Examples: This is Business Now, a thought leadership initiative meant to arm executives with insight and tools to meet changing societal expectations of leaders [Smith School of Business] Canada’s Top Growing Companies, an annual ranking of the boldest entrepreneurial businesses in the country, involving research, editorial, podcasts and events [The Globe and Mail] Women Lead Here, a yearly benchmark measuring executive gender diversity in corporate Canada, involving research, editorial and events [The Globe and Mail] Report on Business Changemakers, an award program to recognize 50 individuals transforming business in Canada, involving research and editorial [The Globe and Mail] Chatelaine’s The Big Dish, an event and content series celebrating and connecting Canadian women in food [Chatelaine] https://www.apid.ca/book-publishing daily 0.75 2025-11-12 https://www.apid.ca/speakers daily 0.75 2025-09-23