We help you to connect.
Our specialty is taking your insights and turning them into compelling content that delivers value to your audience. We do this by understanding the needs of entrepreneurs and creative professionals and communicating in ways that resonate with them.
Here’s what we do best:
Special projects
Launching something new and unsure of how to tell the world? Eager to establish your expertise in a more effective way? Feel like trying something a bit different?
Great. We can help!
We’ll transform your idea into a custom project that resonates with people. We plan and execute special projects—comprising everything from brand storytelling to event design to research initiatives to award programs—using a content-first approach that delivers real value.
See some examples of Deborah’s special project work.
Writing and editing
Good copy is a differentiator.
Over the years, we’ve written and edited millions of words for national publications and global brands. (We have the lousy posture and coffee dependencies to prove it.)
Whether it’s a column, a newsletter, a piece of service journalism, website text, corporate communications copy or a multifaceted editorial package, we’ll write the words you need and/or wrangle them into publishable quality. We’ll craft your story with clarity and style.
Ghostwriting
We’ll help you to promote your ideas by creating engaging, expert content that makes you and your team stand out.
We've ghostwritten everything from memoirs to blog posts to magazine articles for executives. And we’ve rewritten content for books, magazines, blogs, and much more.
Using a ghostwriter lets you publish high-quality work faster, so you get results right away and can focus on what you do best. Communicating your ideas and distinct voice is a ghostwriter’s sole focus, rather than being one of dozens of things on your plate.
Book publishing
We love books—and have the groaning shelves to prove it. And we like making them almost as much as we like reading them. (Almost.)
We’ll work with you to create an exceptional book. We offer three ways to help:
Assessments: A professional evaluation is a cost-effective way to gather key insights on the strengths and weaknesses of your manuscript. We’ll read your draft and prepare a detailed written report on how it can be improved, which you can apply to your revisions.
Coaching: Writing a book is a lot like training for a marathon: preparation and consistency are key. A book coach collaborates with you on a plan, offers insights on how you can improve and is there for support when things get tough. We’ll coach you through it all so we can bring out your best, together.
Ghostwriting: It’s always helpful to have someone help you get your ideas down on paper, but when it comes to creating a book, a ghostwriter (or writing collaborator) can make all the difference. We’ll sit down with you for a series of interviews—in which you can share your story in your own words—and provide you with a manuscript ready to be published in a matter of months.
Learn about our book publishing packages
Content strategy and UX writing
Improve your app, website or software product by establishing its voice and tone, unifying its terminology and working with your design team on how the content is structured.
Listen to Gene talk about his approach on The Content Strategy Podcast with Kristina Halvorson.
Read Gene’s thoughts about how a content strategist can work with other members of your team.
Custom ideation
Want to do something cool, but not sure where to start or what to do? Have a kernel of an idea you’d like to explore?
We’ll work with you to brainstorm and map out the scope of a unique content initiative, tailored to your deadlines and budgets. (We’re survivors of the publishing industry. We know all about deadlines and budgets.)